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These allow us, whether they are processed by us or by third parties, to quantify the number of users and therefore measure and analyse the use made by users of the service offered. To do this, we analyse how the users browse our website in order to improve the products or services that we offer.

These allow us, whether they are processed by us or by third parties, to manage as efficiently as possible the offer of advertising spaces on the website, adapting the content of the advert to the content of the service requested or to the use made of our website. To do this, we can analyse users’ browsing habits on the internet and display advertising related to their browsing profile.

These allow the user to access the service with some pre-defined general features based on a series of criteria on the user panel such as language, type of browser used to access the service, regional settings, etc.